OUR
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| THE BASICS: | |
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| Our services in many ways, reflect our overall Internet Business Philosophy. That is -- CONTENT! CONTENT! CONTENT! There are hundreds of companies out there who can all do the same thing -- produce nifty graphics, moving icons, and 3D animation. We can even do this stuff. Just close your eyes and point and you will find a company that will dazzle you with images beyond your belief - and they will truly be fantastic. | |
| But do these images alone position your company within the vast world of the Internet, expand your "Brand Presence" and increase sales? No they don't - not alone anyway. And in most extreme instances, they can actually be a detriment. | |
| It's called "balkanizing". The more intricate and specialized your graphics and programming become, the proportionally less audience you have that are capable of or interested in viewing them. | |
| Yes, there are instances when animation and 3D graphics are appropriate, and even necessary to get your point across. But the reality is that all of these things are to no avail if there isn't a specific purpose behind them - measurable performance objectives! | |
| We believe a winning web site is produced through sound business planning, and that the heart of your presence lies in the content of your pages. The following 10 STEP PROCESS is how we conduct our business in producing one of the most powerful, and useful tools in your marketing, sales and communications program. | |
| THE 10 STEP PROCESS: | |
| 1. Initial Consultation After presenting an outline of our company and our capabilities, we would review your initial thoughts and requirements for your web site and immediately determine if a web site is indeed appropriate or necessary. If so, is your target business or consumer oriented? And in which category or categories do your expectations lie - content, transaction or promotion? We're here to help you determine the most appropriate course of action for your company, by clearly identifying realistic goals and objectives and ultimately, expectations. |
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| 2. Company and Industry Immersion We would immerse ourselves into the day to day operations of your company to learn the key definable opportunities which set your company apart in your industry. Townhall will look at your company's philosophy and mandate to identify your greatest positioning leverage against your competitors in general and specifically within the world of the Internet. |
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| 3. Sales and Marketing Audit This helps us to gain a complete understanding of your current sales promotion, marketing and communication strategies and their importance as a basis for creating specific ROI objectives for your Internet project. |
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| 4. The Business Plan Once the initial research stages have been completed, Townhall will provide to you in written form your personalized Internet Business Plan. This Plan will outline the concept of your web site, specifically the nature of its business and its target audience, and will identify a course of measurable goals and objectives. This Business Plan will also provide you with an outline identifying optional methods for measuring your return on investment. |
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| 5. Web Site
Design Now the fun begins - custom designing your web site. Our objective is to develop a site that is unique in character and personality to your company alone. This process involves complete art and design, copy writing, scanning and Photoshop enhancement of product photos, and custom backgrounds, icons and clickable buttons. We will work directly with you to analyze what can be utilized from your current sales and marketing tools and to identify if any original or custom graphic design or illustration is required. And we will ensure that the text is focused on adding value to the end user while bringing the unique attributes of the Internet together to meet and exceed your communications objectives. |
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| 6. Program Code Creation Once the content and design is approved and we have all the elements on hand, Townhall will custom program your site for the Internet in the required Hyper Text Markup Language (HTML+) to meet all browser standards. As well, your site may require the use of additional programming such as CGI for reply and order forms, and Flash or JAVA for multimedia and animation. |
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| 7. Beta Testing We will upload your web pages directly onto our secure Beta Test Site. You can visit your site "live" and watch the progress. This Beta Test Site is secured with Password Protocol entry only, so all of your information remains confidential until you're ready to launch. |
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| 8. Site Registration This includes the registration of your domain name (if required), uploading of your web site your company server, to the Townhall Network or to a Service Provider individually selected for your specific needs, and the live testing of all navigational sequences. |
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| 9. Site Promotion There's no point in being on the Internet if no-one knows you're there. We will custom register/promote your site with the different search engines, browsers and directories using concise page descriptions, loaded key words and META tags to ensure an impactful, priority listing. We can even assist you in creating main-line marketing and promotional materials to effectively promote your web site as an integrated strategy within your overall company communications plan. |
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| 10. On-going Services You are now on-line but that doesn't mean you're finished. It's imperative that you keep your web site "virtual" with new updated information to ensure repeat visits from viewers. As well, daily maintenance is required if you have any security measures on your site, or utilize on-line financial transactions. We can customize a cost efficient maintenance contract to meet your specific needs. |
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| BLAH, BLAH, BLAH... | |
| Okay, so you're a small business and have neither the time, energy, nor finances necessary to follow through on this entire procedure. Besides, all you really want to do is have some fun with the Internet. You just want to position yourself with a basic company profile so you can tell your family, friends and clients to check it out. Well, we can still help you with this. Just because it's simple doesn't mean it can't be sound. We can still help to ensure that you utilize the most pertinent information to get your message across, while ensuring the design is unique in character and personality to your company alone. Just go directly to Step 5, do not pass go, and do not collect $200. | |
| CONSULTING and MENTORING SERVICES | |
| Never bothered with a business plan? Well it's not too late! If you already have a web site or if you require an integrated, strategic business perspective to support existing departments, we're here to help! We can work with you in a CONSULTING or MENTORING capacity to prepare a web site audit or strategic overview, and identify the changes necessary to meet and exceed your objectives. You might even need assistance in identifying what realistic goals, objectives and ROI expectations you should have. We can also work with you to prepare and integrate an INTERNET BUSINESS PLAN into your existing business planning format. | |
| We can further support your needs through integrated services including: | |
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| MANAGEMENT STRENGTHS |
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| Collectively our senior management skills include: web site design, programming and management; strategic consumer communication development and execution; information and education publishing; creative development, technical/advertising copywriting; sales and marketing management; event management; research; training; and senior level operations and general management. | |
 Contact: TOWNHALL Internet Communications |
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IT'S
POSSIBLE YOU SHOULD EXPECT A WHOLE LOT MORE FROM YOUR WEB SITE !!! |
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site contents, graphics and text are copyright © TOWNHALL Internet
Communications. ALL RIGHTS RESERVED WORLDWIDE. |
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